Ski resorts
One AI mistake is enough to lose a family for the whole season.
Beginner area, opening dates, snow cover, passes: we check what the 6 major AIs answer about your resort, in 6 languages. We fix what is wrong before opening, we get your resort cited where it is not, and we measure the citations gained through your 14 weeks. After the end of October, it is for next year.
After the end of October, it is for next year: fixes take weeks to propagate into AI answers.
The problem, in numbers
July 2026
On 22 July 2026 Google switched on AI Overviews and AI Mode in France. Winter 2026/27 is the first one your guests will plan inside those answers, in French.
1 in 3
skier-days come from international visitors: British (12%), Belgian (6%), Dutch (5%). They ask AI in their own language, and the answer is not the same as the French one. We test your 40 questions in all 6 languages and fix what differs.
13.7%
of cited sources are shared between Google AI Overviews and AI Mode. In other words: being well cited in one does not cite you in the other. We measure and work on both.
The season is decided before the snow
June
Winter bookings start, earlier every year.
Early October
Forecast occupancy already ahead: +6% bookings versus the previous year.
New Year
The week was already fully sold by early October 2025: "there is nothing left to sell" (G2A).
Opening
What the AIs answered in autumn has already weighed on firm bookings. Fix now, not in December.
Source : G2A Consulting via Mon Séjour en Montagne, October 2025
What we do
01
Check
40 questions, 6 languages, across the 6 major AIs, with the word-for-word answer.
02
Fix
The ski sources: France Montagnes, Wikipedia, directories, snow data, Google profile.
03
Impact
Weekly re-tests all season: errors fixed, citations and mentions gained, before and after, engine by engine.
When AI gets it wrong, nobody warns you
Air Canada's chatbot invented a fare policy that did not exist; in February 2024 a Canadian tribunal ordered the airline to compensate the customer. A Journal of Travel Research study documents how incorrect ChatGPT answers change travellers' decisions. Opening dates, lifts, beginner areas, snow cover: these are your numbers. We check what the 6 engines do with them, in 6 languages, every week of the season.
Source : CBC News, February 2024; Journal of Travel Research, 2025
Fixing errors is not enough: you have to be cited
A correct answer about your resort is worth nothing if the AI never names it. We work on both: what is wrong, and what is missing.
Share of voice
How often your resort is named against competing resorts, on the same questions.
Cited sources
Which sites the AI cites instead of you. That is where we go to take your place.
Before and after
Every fix is tracked: mentions and citations gained, engine by engine, week after week.
The proof
The resort dashboard
An anonymised sample of a resort’s tracking board: what the 6 AIs answer word for word, in each language, with the date; who gets cited instead of you; and what changed after each fix.
Straight questions, honest answers
What do ChatGPT, Gemini and AI Mode already answer about my resort?
Nobody knows without testing: answers change by assistant, language and date. That is exactly what the audit measures, with the same questions asked in 6 languages and dated screenshots.
Why check in 6 languages?
About a third of skier-days come from abroad. A Dutch visitor asks in Dutch and can get a different answer, sometimes a wrong one, from the answer given in French.
How fast do we see an effect?
Honestly: nobody controls the AI models. What you control are the sources they read: your site, your structured data, your listings. We fix, then re-measure before and during the season.
Does it replace my SEO?
No, it completes it. When an AI Overview shows, clicks drop (down to minus 23.1% for highly exposed sites per Ahrefs). The fight moves: it is no longer just being clicked, it is being cited correctly inside the answer.
The offer
Winter AI Visibility Programme
From EUR 2,500 to 15,000 depending on resort size and languages covered, delivered September to December, one invoice. Dashboard access for your whole team is included.
EUR 2,500 to 15,000
Talk to Vincent