Hotels

79% of AI links land on your Google profile. Where does it send them next?

If your profile pushes to Booking, AI works for Booking. We put your profile, your sources and your pages in order so the click ends up with you, direct. One number a month, one action a month, done for you. EUR 197 per month.

A hotel's flowered pool terrace

The problem, in numbers

79.1%

of hotel links in AI Mode point to the Google Business Profile. 16.3% to the hotel's own site, only 3.6% to an OTA.

Source : Nicolas Sitter / Hotelrank study, February 2026: 4,000 queries, 8 cities including Paris and Bordeaux

56%

of American travellers used AI to plan, book or manage a trip in the last 12 months. A year earlier it was 33%.

Source : Phocuswright, 2026

15 to 25%

commission paid to OTAs on every booking. Do the maths with your average rate: every click brought back direct pays for itself.

Source : Cloudbeds / Preno, 2026

What intermediation costs you

Fill in your two numbers to see the estimate.

Source : Cloudbeds, 2026 (OTA commission rates)

What we do

01

Measure

Your key questions across the 6 major AIs, every week, with the word-for-word answer.

02

Fix

Your Google profile, your sources and your pages: one action a month, done for you.

03

Count

One number a month: where you are cited, what changed, what is left to fix.

What about booking inside the chat?

Straight talk: fewer than 1% of hotel bookings are completed inside an AI chatbot today, per Booking Holdings (August 2026). Today's battle is not chat payment. It is discovery: being among the 5 hotels the AI recommends, with a Google profile that pushes to your site rather than to Booking. Positions are being taken now.

Source : Booking Holdings via Travelers Today, August 2026

What Google Analytics cannot see

Google Analytics only sees part of the clicks coming from AI: only those that arrive with their source passed along. It does not see the question asked, the answer given, the AI agent visits on your pages, or the AI Mode clicks, filed under regular Google traffic. We see all four.

Sources

AI-ready Google profile

Coming soon

79% of AI links on a hotel point first to the Google Business Profile (Hotelrank study, Feb 2026). We audit your profile on the fields AI reads, keep it updated, and every review reply stays approved by you before publishing. Available soon as an option.

The proof

Test your profile and your site

The free test shows in 30 seconds what AI agents can read on your site, no sign-up.

Straight questions, honest answers

Do people really book hotels through ChatGPT?

In-chat booking is still marginal (under 1% per Booking Holdings). But 56% of American travellers already use AI to choose. Today's battle: being in the answer when the AI recommends 5 hotels.

Why don't I see this traffic in Google Analytics?

GA4 has only had an AI channel since May 2026, it excludes Perplexity, and 35.7% of AI visits arrive with no source and land in "Direct". You only see part of what is happening. Details and sources are in the box above.

How is this different from the SEO I already do?

In AI Mode, 79.1% of links go to the Google Business Profile, not to your page. The levers are different: the profile, structured data, the content the models cite. Your SEO consultant can keep going, it is complementary.

What does it earn me versus Booking?

Every booking moved from Booking to direct saves 15 to 25% commission. At EUR 197 per month, the tool pays for itself with one to two direct nights gained per month, depending on your average rate. The monthly report shows you exactly where you stand.

How is this different from hotel visibility dashboards?

Entry-level hotel tools track 2 AI engines and show you a dashboard. GeoTravel tracks 6 engines (ChatGPT, Claude, Perplexity, Gemini, AI Mode, AI Overview) and does the fix for you every month. You are buying corrections, not charts. And every booking moved from an OTA to direct saves 15 to 25% commission.

The offer

You run one property

AI answer tracking on 6 engines for your key questions, one number a month, one action a month, done for you. No meetings. About one direct two-night booking per month and it pays for itself.

EUR 197 per month

Start the free trial

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