Destinations and tourist boards
Your clicks are down 23%. Demand is not.
Demand moved into AI, where your tools see only fragments. We measure it on your own servers, market by market, we win back the lost answers, and you walk into the committee with a number, not an explanation.
The problem, in numbers
Minus 23.1%
click-through rate in one month for the French sites most exposed to AI Overviews. 48% of the 963 domains analysed lose more than 10% of their clicks.
22 July 2026
AI Overviews and AI Mode arrive in France, 16 months after Germany, Italy and Spain. The shock is only beginning.
24%
of French people have already used AI to prepare a trip. Among Gen Z and Millennials worldwide: over 60%.
Source : Evaneos / YouGov, March 2026; Simon-Kucher, November 2025
What we do
01
Measure
Every AI visit triggered by a real traveller, read on your own servers, with the inferred question, market by market.
02
Fix
The lost answers: your content, your sources, your Google profile, as a bespoke programme.
03
Prove
The monthly report: demand, answers, clicks, with the measurement limits shown. The number for the committee.
Public-procurement friendly, direct purchase
Since 1 April 2026, a public buyer can award a services contract without prior publication or competition up to EUR 60,000 excl. VAT (decree no. 2025-1386, art. R.2122-8 of the French public procurement code). Our programmes, from EUR 2,500 to 15,000 and above, stay well below the threshold: a quote is usually enough. One invoice, dashboard access for your whole team included.
What Google Analytics cannot see
Google Analytics only sees part of the clicks coming from AI: only those that arrive with their source passed along. It does not see the question asked, the answer given, the AI agent visits on your pages, or the AI Mode clicks, filed under regular Google traffic. We see all four.
Sources
The proof
Provence Tourisme
Provence Tourisme uses GeoTravel to turn its content into answers the AIs cite. Bespoke programme, content engine integrated into their CMS.
Straight questions, honest answers
Our Google Analytics traffic is falling: how do we know if it's AI?
GA4 alone cannot tell you: AI Overviews and AI Mode clicks are filed under Organic Search, 35.7% of AI visits land in "Direct", and AI reads of your pages open no session at all. We measure directly what the AIs answer about your destination, question by question.
Does it work as a public contract?
Yes, as a direct purchase. Since 1 April 2026, services contracts under EUR 60,000 excl. VAT are exempt from prior publication and competition. Our programmes stay well below. A quote is usually enough.
What do I show my board, my elected officials?
A defensible number tracked over time: the share of AI answers where your destination appears, with dated screenshots as evidence, and its month-by-month evolution. Not a traffic promise: a measurement.
Do our visitors really use AI to choose a destination?
24% of French people have already used AI to prepare a trip (Evaneos/YouGov, March 2026), and over 60% of Gen Z and Millennials worldwide (Simon-Kucher). The question is no longer if, but what the AI says about you.
The offer
Scoping study, then programme
Bespoke programme from EUR 2,500 to 15,000 and above, one invoice. Dashboard access for your whole team is included in the programme, as is the report.
EUR 2,500 to 15,000 and above
Talk to Vincent